A FAMILY TRADITION
THE CUÉTARAS BEGAN MANUFACTURING IN 1923. Ever since the company opened its doors, finding new ways to serve delicious snacks has been a way of life. Food has always been something to be savored, and a driving force to be creative.
Like good genes and quirky mannerisms, ingenuity has been passed down through the generations. It is something Florencio Cuétara, President of Classic Foods, remembers with some trepidation. While other kids were at camp, he spent his summer vacations traveling to different manufacturing plants. There were long road trips, crisscrossing the country, to visit the cheese factory in Wisconsin, a box plant in New York, and a machinery factory in Michigan.
His family literally lived, ate and breathed snack foods. Their home was above one of the Classic Foods’ factories. Florencio’s dad would test out new products by inviting all of his son’s classmates over after school – even the bullies – for a taste of his snacks. This was a tough lesson for Florencio to swallow. But it was an important one. He learned that every customer’s opinion mattered in order for the company to be successful. And this is something that is instilled in everyone who works at the company today.