At the age of 16, Florencio Jr. joined his father’s business in the cookie division. He developed the snack food division into a number of worldwide brands and products. Florencio Jr. has always been passionate about the quality of his company’s products. Today, he enjoys traveling to the company’s different facilities, and remains actively involved in every aspect of the business, including developing new products. His hobbies include spending time with his 13 grandchildren. Florencio Jr. continues to set the high moral and ethical standards for everyone who works at Classic Foods. Since its beginnings, these qualities have been the core of our company’s success.

As Classic Foods’ chief, Florencio oversees all facets of the company. For more than 22 years, he has run the family business – always using a keen mind and putting his heart in the right place. Born in Madrid, Spain, where he grew up working for the Cuétara family business, Florencio moved to the United States in 1981, and received his degree in applied physics from University of California, Irvine. A loving husband and a father of three, Florencio understands the importance of fostering good health and relationships: two qualities that he puts first here at Classic Foods.

Carolina comes to Classic Foods from a Fortune 500 company with expertise in inventory management and product costing. Carolina earned her Master’s in Business Administration from California State University, Fullerton and is currently pursuing a Certified Public Accountant designation.  In her free time, Carolina enjoys her annual pass to Disneyland and discovering new and interesting places with friends. She was born in Argentina and can speak Spanish fluently and understand Japanese.

As the director of Classic Foods marketing department, Roya brings a global perspective to the company. She is fluent in five languages, including English, Farsi, French, Italian, and Spanish. She is proud to help shape the company’s overall brand as well as its advertising and marketing efforts, which promote Classic Foods all-natural products. As a consummate multi-tasker, Roya devotes her time to charities such as the Pediatric Cancer Research Foundation and raising her three children. She is not only a dedicated wife and mother, but also an avid hockey enthusiast. With her love for the sport, Roya has sponsored several youths to play hockey. She attended high school in France and then earned two degrees from the University of California, Irvine. She believes in giving 110% to everything she sets out to accomplish each day.

Rynearson is a Weber State graduate and comes to Classic Foods with over 25 years experience in the food industry. As Director of Retail Sales, he will execute business development with clubs, groceries, and delis, while growing the North American retail segment of the business. Rynearson's priority is to successfully implement sales strategies to improve profitability, while providing Classic Foods' vendors and distributors with a high level of customer service. He is an avid golfer and is a big fan of The Cardinals, Blues and Notre Dame Football.

As a Mexican native and graduate of Cristobel Colon University in Veracuz, Mexico, Juan Carlos Vinas has always held a passion for the Hispanic Market. He currently lends his deep-rooted talents to the Classic Foods team as our Director of Hispanic Sales. Using his indigenous knowledge of Mexico’s market and culture, Vinas has effectively spearheaded the new RISI Papas Caseras line of authentic chili chips with his ambitious and driven personality. Consistently providing our clients with the highest standard of service, Vinas embraces opportunities in the growing Hispanic market leading the RISI line to success across a variety of retailers both North and South of the border. When he’s away from thriving our brand, Vinas enjoys playing golf, valuing time with his family and watching movies.

Rising through the ranks with her hard work and dedication, Kristin is the new Director of Supply Chain for Classic Foods. Along with her team, Kristin keeps all plants humming by sourcing the growing list of all natural ingredients and packaging materials. The supply chain team also arranges and delivers all of our snacks nationally and internationally. We call her “the most wanted woman” because she plays such an important role in keeping the company running smoothly. Kristin has lived all over California and is currently furthering her education by pursuing a degree in business. Kristin is a loving wife and enjoys reading as well as outdoors activities, such as camping and fishing.

Manuel has more than 31 years of experience in the snack food industry. His career began at the age of 17 when he started as a line operator with a sister Cuétara Company in Madrid, Spain, and has been at the forefront of snack facilities ever since. He has planned, redesigned, and operated five snack food production facilities in Spain, Bolivia, and the United States. As the Director of Manufacturing for Classic Foods, Manuel oversees production and warehousing organization. Born and raised in Spain, he now resides in Southern California as a proud father of three along with his wife and two grandchildren. In his spare time, Manuel enjoys playing golf and watching Formula One racing.